Happy New Year, everyone! For Effortless Events, entering 2019 means entering our twelfth year as a business, and that is beyond exciting. Over time, the company has evolved and grown and we plan on continuing that growth in the coming year. With that in mind, we think it’s time we reintroduce ourselves. The two incredible women that make up the main parts of our team are Cindy Shanholtz and Tiffany Beales.
Cindy is the founder and creative director of Effortless Events. Once upon a time, she worked in the corporate world as a financial and strategic analyst. She was always known for the legendary parties she threw, so when her kids started going to school and she decided to leave the corporate world, she began planning parties for friends and friends of friends and so on. Finally, her friends held an intervention and said, “Cindy, you are too good to do this for free.” They sent her home to think up a business idea, and Effortless Events was born. Why is called Effortless Events? Cindy says, “I just love the name. Every event should be effortless for the client. You should feel like a guest at your own event. And I’m a sucker for the alliteration.”
Somewhere along the way (well actually we know where – about two years ago), Cindy met Tiffany. They met through a mutual coworker and quickly became friends. Cindy would often tell Tiffany her crazy event-planning stories and Tiffany would think they were wonderful, interesting, and exactly what she wanted to be doing. Just was on the verge of making a big location change and career change, she approached Cindy and asked if it would be possible to train with her for a few months. Cindy took her on as an intern but after about six months, Tiffany decided she wasn’t leaving Chicago and Cindy wanted to keep her.
Thus, the dream team was born!
- – The Effortless Events Team