Cindy is a graduate of Rutgers University and began her professional career as a financial and strategic analyst. In 2007, she decided to leave the corporate world behind to pursue her life-long passion for planning events. Small parties for friends and family turned into large events including weddings and corporate gatherings, and Effortless Events was quickly on the road to success. Her East Coast attitude and drive allowed her to excel as a lead event coordinator for a catering company—where she learned the nuts and bolts of the event industry. From how to cook in a hot cave to how many glasses per person are needed at a cocktail party, Cindy knows all that and more. Cindy’s industry knowledge, ever-growing list of contacts, and financial savvy allow her to work with clients to create events that exceed expectations but not budgets. Cindy is the mother of three terrific kids and Effortless Event’s company mascot, an adorable dog named Eli. When not working, Cindy spends her time traveling, reading magazines, and enjoying a fabulous glass of champagne.
Danielle spent a summer interning at Effortless Events which quickly clarified her childhood desire to plan “parties” at an elevated standard. Her warmth and friendliness puts clients immediately at ease, allowing their relationship to prosper right from the start. With a strong foundation already set, Danielle is able to develop ideas and incorporate each client’s vision and personality into their event. With years of event experience now under her belt, she has learned the blueprint of all different types of events. Danielle loves the city life, every type of cheese imaginable, and starting the night with a cold strawberry-infused mojito.